Rotary's two official mottoes
"Service Above Self"
"One Profits Most Who Serves Best"
Rotary's official mottoes can be traced back to the early days of the
In 1911, the second Rotary convention, in Portland, Oregon, USA, approved
He Profits Most Who Serves Best as the Rotary motto. The wording was adapted
from a speech that Rotarian Arthur Frederick Sheldon delivered to the first
convention, held in Chicago the previous year. Sheldon declared that "only
the science of right conduct toward others pays. Business is the science of
human services. He profits most who serves his fellows best."
The Portland gathering also inspired the motto Service Above Self. During an
outing on the Columbia River, Ben Collins, president of the Rotary Club of
Minneapolis, Minnesota, USA, talked with Seattle Rotarian J.E. Pinkham about
the proper way to organize a Rotary club, offering the principle his club
had adopted: Service, Not Self. Pinkham invited Rotary founder Paul
Harris, who also was on the trip, to join their conversation. Harris
asked Collins to address the convention, and the phrase Service, Not Self
was met with great enthusiasm.
At the 1950 Rotary International Convention in Detroit, Michigan, USA, two
slogans were formally approved as the official mottoes of Rotary: He
Profits Most Who Serves Best and Service
In 1989, Service Above Self was established as the principal motto of
Rotary because it best conveys the philosophy of unselfish volunteer
He Profits Most Who Serves Best was modified to They Profit Most
Who Serve Best in 2004 and to its current wording, One Profits Most Who
Serves Best, in 2010.
Wikipedia: The Rotarian's primary motto is "Service Above Self";
its secondary motto is "One Profits Most Who Serves Best" (until 2010 it was "They Profit Most Who Serve Best,"
changed in 2004 from "He Profits Most Who Serves Best.")